In broadcast radio, a typical workday often begins a couple of hours before going on the air with show preparation at the station: checking the charts, news, and social media to see what's trending recording commercials and on-air promotions and scheduling music and talking points. The exception is college and independent radio DJs, who are likely to curate all of the music in their segments.īecause the work is broadcast live, terrestrial radio DJs need to be able to think on their toes, remain calm under pressure, and multitask. Today, however, most commercial radio stations use music playlists, which are selected by the music director or program director and tend to be heavily based on market research rather than personal taste.Īs a result, the role of the commercial DJ has shifted away from music curation and toward hosting themed segments of storytelling, music discussion, current events, journalism, and more.
Once upon a time, radio DJs were influential tastemakers in the music industry who chose all of the music for their own shows and could break an act into the mainstream with a few spins of the turntable.
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